Job Description Summary

Sr Manager, Digital Marketing (Paid Media)
As a senior, strategic, hands-on leader, you’ll partner across the US Region to design and execute paid media campaigns acting as a bridge in the commercial choreography process.  This role will be responsible for paid media planning and bid management strategy, to enable performance marketing campaigns that drive growth and revenue working with key stakeholders and paid media partners. The paid media leader will oversee full funnel paid media activation, optimization of media mix, messaging, and tactics, and KPI planning and reporting.



This role reports to the Director of Digital Marketing in the US Region, is a highly visible leadership role and will have a significant impact on long-term growth. 

Job Description

We are the makers of possible. 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and its no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The Senior Manager, Digital Marketing (Paid Media) is a critical member of the US Region Omnichannel Marketing Team and NA Digital COE.  This new role within US Marketing, builds and executes the regional paid media strategies to enable our omnichannel campaigns.  The leader will also interface with other Regions within BD, acting as a Paid Media SME

As a senior, strategic, hands-on leader, you’ll partner across the US Region to design and execute paid media campaigns acting as a bridge in the commercial choreography process.  This role will be responsible for paid media planning and bid management strategy, to enable performance marketing campaigns that drive growth and revenue working with key stakeholders and paid media partners. The paid media leader will oversee full funnel paid media activation, optimization of media mix, messaging, and tactics, and KPI planning and reporting.

This role reports to the Director of Digital Marketing in the US Region, is a highly visible leadership role and will have a significant impact on long-term growth. 

Primary Responsibilities

This role is equal parts strategy and execution with responsibilities falling into three major areas: Strategic planning, Operational excellence, and Data analysis.

Strategic Planning

• Acts as the central point of contact and will be the Paid Media SME for the US Region – liaising with relevant stakeholders both externally and internally across business units, to deliver effective omnichannel campaigns.

• Leads day-to-day management of paid media agency workstreams and coordinates campaign execution as determined by omnichannel strategies.

• Understands and demonstrates paid, owned, and earned media expertise and recommends strategies based on KPIs with a focus on B2B and B2C audiences.

• Develops and implements ABM strategies and campaigns to target high-value B2B accounts.

• Champions continuous paid media innovation through QBR processes and reviews.

Operational Excellence

• Provides oversite on omnichannel campaign standards and governance including creative consistency and execution.

• Provides line-of-sight on all paid media budget(s) and tracks data to deliver cost effective and optimized results.

• Communicates with key stakeholders to manage a closed loop feedback process between commercial leaders to understand the impact of paid media on omnichannel campaigns.

Data Analysis

• Partners with key stakeholders and paid vendor to deliver a data driven approach to continuously optimize campaigns and results.

• Knits together a campaign choreography story by establishing key performance indicators (KPIs) for all media initiatives and campaigns.

• Implements measurement strategies to assess the effectiveness of media activations in achieving omnichannel campaign goals.

• Provides paid media partners with marketing and sales data help optimize the paid media mix to drive results and revenue.

Education, Qualifications and Experience

• Bachelor’s Degree required with a focus in Marketing, Digital Marketing or Business. MBA preferred.

• 5+ years’ experience in-house or agency experience with media planning, media buying and campaign planning enablement with a focus on B2B and B2C audiences and programs, highly preferred.

• Experience in executing paid media plans using a mix of the following tactics:  Google Ads / Microsoft advertising Paid search, YouTube, GDN, Paid Social (Meta and LinkedIn), retargeting, programmatic display /video advertising/ABM, highly preferred.

• Experience operating as a change agent/collaborator across an enterprise matrixed organization, highly desirable.

• Healthcare industry experience highly desirable

• Experience with Marketo, Salesforce and Demandbase, highly desirable.

• Experience in managing data and analytics with the ability to generate reports and dashboards.

• Ability to travel 10-15%, as needed.

Primary Work Location and Additional Considerations:

• USA NJ - Franklin Lakes, NJ is preferred, but proximity to other BD Locations may be considered.
• We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to sponsor Visas' at this time.
• We are interested in every qualified candidate who is eligible to work in the United States. However, we are not able to provide Relocation assistance at this time.
• We encourage Candidates near our BD Location of: Franklin Lakes, NJ to apply for this Hybrid role. Additional BD Locations may be considered.

• This is a Hybrid role that requires you to be at your assigned worksite 3 days out of the week and up to 2 days from home. Local policies may apply. BD may change your work arrangement based on business needs.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

USA AZ - Tempe Headquarters, USA IL - Vernon Hills, USA MD - Sparks - 7 Loveton Circle, USA RI - Warwick, USA UT - Salt Lake City

Work Shift

NA (United States of America)