Job Description Summary

Overview:
Medication Delivery and Vascular Care Solutions (MDVC) is a platform within the Medication Delivery Solutions (MDS) business unit with sales revenue exceeding $1.9 billion dollars globally.
The products within the MDVC platform support the care and maintenance of IV catheters and the delivery of medications to patients globally.

This Associate Director role is accountable for leading the development of new products and driving the Sustainability strategy across the Medication Delivery and Vascular Care Platform. They will be responsible for the achievement of key strategic marketing objectives including, but not limited to building the innovation pipeline across the platform and product lines. This includes developing deep customer understanding to drive differentiation through sustainable innovation and clinical claims to produce maximum sales, growth and profitability. This role will have to collaborate with the global marketing business leaders, key focus regions and key cross-functional team members to drive innovation over the next 5+ years. This position will be reporting to the VP/GM Medication Deliver and Vascular Care and will be responsible for directly managing and developing one marketing associate.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Overview:

Medication Delivery and Vascular Care Solutions (MDVC) is a platform within the Medication Delivery Solutions (MDS) business unit with sales revenue exceeding $1.9 billion dollars globally.

The products within the MDVC platform support the care and maintenance of IV catheters and the delivery of medications to patients globally. 

This Associate Director role is accountable for leading the development of new products and driving the Sustainability strategy across the Medication Delivery and Vascular Care Platform. They will be responsible for the achievement of key strategic marketing objectives including, but not limited to building the innovation pipeline across the platform and product lines.  This includes developing deep customer understanding to drive differentiation through sustainable innovation and clinical claims to produce maximum sales, growth and profitability.  This role will have to collaborate with the global marketing business leaders, key focus regions and key cross-functional team members to drive innovation over the next 5+ years.  This position will be reporting to the VP/GM Medication Deliver and Vascular Care and will be responsible for directly managing and developing one marketing associate.

RESPONSIBILITIES:

• Developing an Innovation Roadmap to drive differentiation. This includes performing market analysis, developing customer insights, identifying new product and market innovations, developing claims, generating evidence and optimizing the product portfolio.

• Improving the front-end innovation process and driving organic and inorganic projects to drive an evergreen innovation funnel, demonstrating tangible impact and securing future platform growth.

• Driving key innovation projects by leading core teams and working with country/region marketers.  This includes providing insights and oversight to voice of customer, conducting market research and developing pricing strategies and the business case.

• Collaborating with Medical Affairs and HEOR to develop and execute plans for claims/evidence generation and clinical studies needed for differentiation.  Translates clinical studies/evidence generation into potential claims to drive the business.

• Driving Clinical/KOL strategy for the business including maintaining KOL relationships and developing/influencing guidelines.  This includes identifying KOLs to help develop claims that sustainably differentiate the business and ensuring that global guidelines drive clear and proper usage. 

• Collaborating with relevant functions in portfolio planning, innovation and product development providing marketing inputs and influencing stakeholders to meet agreed upon project deliverables and platform goals; liaise with third party suppliers as necessary.

• Driving the MDVC Sustainability innovation program with a focus on improving ESG and lower emissions goals for the platform. Work with regions and customers to understand needs and initiatives to deliver against sustainability requirements. 

• Serve as a member of the MDVC leadership team and drive leadership of the MDVC innovation council.

EDUCATION/EXPERIENCE:

• Bachelor’s Degree required.  MBA strongly preferred. 

• 10 years of experience in Product and/or Market Management in the life sciences industry with a consistent track-record of high performance and results preferred

  • Business experience including marketing, business development, innovation development and sustainability experience preferred

QUALIFICATIONS:

• Strong Customer focus including needs identification, value proposition development, training development and experience in the field with sales force and customers

• Strategic mindset, result orientation, high level of accountability, growth mindset

• Advanced analytical and problem-solving skills that are used to develop business strategies and marketing plans.

• Ability to use sound, independent reasoning and judgment to establish work priorities and identify ways to optimize project timelines and to mitigate project risks/delays.

• Ability to multitask and balance competing priorities in a fast paced, high-growth environment.

• Demonstrated ability to independently identify, prioritize and successfully advocate for and execute opportunities that drive high growth or improved business performance.

• Experience with innovation process, developing innovation roadmaps and driving innovation projects/initiatives.

• Highly effective interpersonal skills and emotional Intelligence that have resulted in positive relationship building (particularly global), with the ability to work in a highly matrixed organization and to influence without authority.

• Proven strategic thinking capability, including near-term and long-term portfolio strategy development, alternative analysis, and efficient resource management.

• Experience in identifying market opportunities, market segmentation, completing competitive analysis, developing pricing strategies, preparing for product launch and commercialization, and developing go to market models and strategies.

• Outstanding written and verbal presentation skills.

• High integrity and ethics and strong fit with BD values.

JOB SPECIFIC REQUIREMENTS:

• 10-20% International Travel

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Required Skills

Optional Skills

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Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift

NA (United States of America)