Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

BD Parata’s Global Platform team is seeking a Global Marketing Manager to develop & execute Commercial Excellence initiatives across the Parata Core portfolio. Parata is a market-leading, high-growth, strategic business on the Pharmacy Automation platform. BD Parata offers automation hardware, software and end-to-end central fill solutions that enable clinical, operational and financial improvements in Pharmacies across the world.

This experienced, results-driven individual will work alongside the Associate Director, Commercial Excellence, Global Industry Leader – Adherence Packaging and Global Product Team to drive global commercial execution of the product strategies for the Vial, Blister, Pouch & Inspection portfolios. This person will partner closely with the Regional Marketing teams to execute commercial excellence initiatives to achieve near-term and long-term business objectives and organizational plans, while evaluating opportunities for geographic expansion into new markets.

This global marketer will support several key cross-portfolio initiatives, including the launch of enhanced portfolio segmentation, positioning and messaging across Health Systems, Long-Term Care & Retail customer markets. In addition, this role will lead several product-specific initiatives within the Pouch portfolio to drive growth in US, Canada & Europe. This individual will play a critical role in driving adoption of adherence packaging through strategic market shaping & market development initiatives.

This role provides flexibility to work on site 4 days weekly and remotely Friday on a weekly basis.

RESPONSIBILITIES

• Support global commercial strategy to ensure achievement of budgets, ASR plans, and longer-term sustainable growth in all customer segments (Health Systems, LTC, Retail & Strategic Accounts)

• Establish in-depth knowledge of Inpatient & Outpatient Pharmacy markets & competitive landscape, including customer needs, market trends, clinical guidelines, reimbursement & competitive activity.

• Support portfolio segmentation, positioning & messaging across segments; ensure consistent brand strategy is applied across global markets  

• Support global pricing strategy refresh, including alternative acquisition models

• Develop claims, collateral & toolkits for Rowa Dose; partner with Product Manager to execute upcoming launches of product enhancements & new features

• Lead development of global marketing plan for pouch & inspection portfolios

• Oversee development of global market model for pouch portfolio to inform future geographic expansion opportunities  

• Support strategic global pouch project, including portfolio simplification & expansion of consumable revenue

• Evaluate market shaping & market development opportunities for adherence packaging, including recommended prioritized markets & tactical plans

• Effectively partner and collaborate with Associate Director Commercial Excellence, Global Product Managers, Regional Marketing, Medical Affairs, R&D, ISC, Regulatory Affairs and Quality to ensure appropriate inputs into portfolio and marketing strategy.

QUALIFICATIONS

• Bachelor’s degree required

• 4+ years experience in medical device marketing, product management, regional marketing or new product development (prior product launch experience highly preferred)

• Strong work ethic, self-motivation and resourcefulness

• Demonstrated ability to develop and implement commercial strategies and drive successful execution to meet business objectives

• Demonstrated track record of achieving results working across dynamic teams, complex business environments and matrix organizations

• Strong analytical skills, with the ability to distill data into a succinct, simple story to influence the organization

• Exceptional communication skills (written & presentation)

• Ability to travel regularly to Durham, NC, Kelberg Germany and Global Customers (up to 20% of the time)

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

Required Skills

Optional Skills

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Primary Work Location

USA NC - Durham - Roche Drive

Additional Locations

DEU Kelberg - Rowastrasse, GBR Winnersh - Eskdale Road, USA AZ - Tempe Headquarters, USA CA - San Diego Bldg A&B, USA IL - Vernon Hills, USA MD - Sparks - 7 Loveton Circle, USA NJ - Franklin Lakes, USA RI - Warwick

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

$97,200.00 - $160,300.00 USD Annual