Job Description Summary

The Intelligence and Data Lead is responsible for driving the market and customer centric data collection and analytics within the MDS EMEA marketing team, working closely with the regional and local marketing teams, to support a data driven omnichannel marketing approach. Demonstrating internal and external insights and data to handle, update, and refine customer, driven and market intelligence profiles. Facilitating that intelligence and insights are translated into recommendations that can be confirmed in the decision-making process.

Strong focus on maintaining and refining the health and accuracy of data on our key tools, CRM being the primary platform. Build visualisation of data into dashboards and modelling for multi-year strategic planning. Own the organisation into a more data-driven approach, including training of collaborators across the organisation

Job Description

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why join us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Our vision for Medication Delivery Solutions (MDS) at BD!

As a leading manufacturer and supplier of products that are used daily in healthcare, the Medication Delivery Solutions (MDS) team provide a wide range of products for injection and infusion therapy, regional anaesthesia and closed medication management.

Main responsibilities will include:

• To support the EMEA marketing organisation in planning and decision making for implementation of EMEA wide marketing activities.
• Analysis and provision of data to detect market changes, efficiency of product launches and marketing campaigns and to identify and interpret driven activities.
• Support effective customer targeting and engagement strategies by segment based on customer and product data sales and activities tracking, including training and monitoring of regional and country teams.
• Work with collaborators from Global, regional, and country teams to build and maintain driven profiles and market trends.
• Drive CRM adoption and transformation in the marketing community, by implementing the best practise across the region.
• Lead the marketing data analysis to drive transparency into the success of omnichannel engagements. Transform data into dashboards, modulate the data demonstrating CRM system and PowerBI.
• Working closely with the EMEA Marketing Teams to analyse product performance and trends including.

Operationalization of Market Intelligence and Data:

• Centralise insights for the organisation through effective dissemination.
• Implement data strategy for MDS EMEA marketing, aligning with global and regional goals.
• Analyse data from diverse sources, offering insights to bolster marketing strategy.
• Develop and maintain marketing dashboards and reports using data visualization.
• Establish an intelligence database on market trends, competitors, opportunities, challenges.
• Provide analysis insights crucial for key marketing decisions.
• Support segmentation, targeting, and customer analytics training

CRM optimisation:

• Enhance CRM system for data quality and completeness.

• Promote adoption of marketing attributes.
• Create customer insights dashboards and report on opportunity pipeline.
• Map customer journey across marketing channels and touchpoints.
• Train teams on Salesforce and omnichannel platform compliance and methodologies.

About you

• Bachelor's degree or higher in Marketing, Business, Economics, Statistics, or related field.
• At least 2 years of experience in marketing intelligence, data analysis, or CRM management, preferably in the MedTech or healthcare industry.
• Proficient in CRM systems, such as Salesforce.
• Advanced skills in data analysis and visualization tools, such as Excel or Power BI.
• Fluent in English.
• Strong analytical and problem-solving skills, with the ability to synthesize and communicate sophisticated data.
• Excellent communication and presentation skills, with the ability to influence and persuade collaborators.
• Highly organised and diligent, with the ability to balance multiple projects and deadlines.
• Excellent teammate and self-starter, with the ability to work independently and collaboratively.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Primary Work Location

GBR Winnersh - Eskdale Road

Additional Locations

BEL Erembodegem - Dorp 86, DEU Heidelberg - Tullastrasse, ESP San Agustin del Guadalix, POL Warsaw - ul. Cybernetyki, POL Wroclaw - Legnicka

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