Job Description Summary

The Associate Director of Marketing for MMS-US Region will be responsible for US Region marketing for the Pyxis™ ES System portfolio. This role will focus on establishing and coordinating the go-to-market (GTM) plans, leveraging BD Way of Marketing, Launch Excellence and GPDS Principles. The leader will report directly to the Sr. Director or Marketing, Health Systems Dispensing Automation. This role will partner closely with cross-functional and regional partners to identify opportunities to more rapidly grow our portfolio and partner cross-functionally to develop commercial excellence strategies and marketing materials to support our objectives.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Summary

The Associate Director of Marketing for MMS-US Region will be responsible for US Region marketing for the Pyxis™ ES System portfolio. This role will focus on establishing and coordinating the go-to-market (GTM) plans, using BD Way of Marketing, Launch Excellence and GPDS Principles. The leader will report directly to the Sr. Director or Marketing, Health Systems Dispensing Automation. This role will partner closely with cross-functional and regional partners to find opportunities to more rapidly grow our portfolio and partner cross-functionally to develop commercial excellence strategies and marketing materials to support our objectives.

• Lead downstream marketing efforts in the US region, ensuring supporting tools and activities are in place

• Support upstream strategic marketing related to Pyxis™ ES System portfolio (current and future)

• Oversight of external supplier relationship including: forecasting and distribution strategy

• Work with cross functional collaborators in the U. S. Regional team to develop U. S. customer targeting approach and contracting strategy

• Lead development and implementation of appropriate marketing, sales and training materials, conducting market research where required

• Monitor competitor activity and current industry activity through published sales and pricing data and other publicly available sources

• Complete market research, supported by consultants, and develops actionable recommendations to be incorporated in the launch plan

• Build the launch/marketing plans (as appropriate) that include (but are not limited to):

  • Develop marketing plans/programs for each product category by segment, audience, opportunity size (revenue) for the US region

  • Identify market segments and value offer/positioning

  • Collaborate with sales leadership to build customer target list

  • Collaborate with Marketing/Strategic Pricing on defining a pricing strategy

  • Implement market shaping activities as appropriate

  • Develop evidence generation plan targeted at influencing the buying decision

  • Develop and support delivery of sales training plan

  • Develop support tools/processes to increase sales productivity and effectiveness, (i.e. WhiteBoard messaging, PowerPoint presentations, clinical and IT messaging)

  • Work in collaboration with cross-functional teams, including Field Sales to supervise business performance/achieving annual sales goals

  • Analyze data on consistent basis to track key end-user demand, wholesalers and distributor sales; assess other market forces, e.g. competition and product capacity; identify/leverages data to enhance sales transactions, contracts and deal management within GPOs, IDN’s and hospitals; identify adjacent and new markets to grow the business

• Collaborate with product management, marketing communications, and sales to develop product positioning and messaging that resonate with our target buyer and supports BD MMS Way of Selling  

• Develop sales and marketing tools, messaging etc, and lead product training for Sales teams

• Develop customer success material to highlight standard processes, including testimonials, case studies, videos, and webinars.

• Develop post market surveillance strategy, plan, and execution that ensures referenceable customer sites.

• Support commercial teams through tradeshows, demos and customer presentations

Requirements

Leadership

• Demonstrate strong and clear accountability for project performance as part of a cross-functional team, developing excellent working relationships with all functions critical to product development excellence

• Demonstrate leadership, learning agility and action orientation when facing uncertainty.  Instill confidence through leadership and actions.

• Intuitively and quickly assess people and situations and act accordingly. Demonstrate strong persuasion and negotiation capabilities.

• Promote and leverage diversity to achieve best outcomes and an inclusive work environment. Ensure all interested parties have opportunities to influence and contribute to decisions and outcomes.

• Demonstrate and promote leadership courage by doing what is right. Instill confidence in associates and customers.

• Demonstrate agility and action orientation when facing ambiguity, change and uncertainty. Effectively handle change and instill confidence.

Education and experience

• Bachelor’s degree in marketing, nursing, or pharmacy with at least 7 years of marketing experience in the medical device industry with both upstream and downstream experience including the launch of products and services.

• Previous experience in capital, software, and medical device related services experience highly desirable.

• MBA is desired but not required

• >7 years of experience

• Experience in planning, executing, and measuring marketing programs

• Experience in supporting and training salesforce for new product launches and on-going sales messaging.

Competencies

• Strong fit with BD values

• Strong customer focus

• Highly-motivated, execution-focused leader with the ability to self-define role and activities necessary for successful product commercialization and integration into BD

• Advanced analytical and problem-solving skills

• Strong and effective communication skills

• Excellent command of information/data and the ability to drive decisions

• Organized and proactive with confirmed ability to multitask and balance challenging priorities

• Confirmed ability to reduce sophisticated cross-functional requirements into easy to understand language and communicate optimally to a cross-functional team

• Confirmed ability in a complex medical device market

• Experience in planning, executing, and measuring marketing programs

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

Required Skills

Optional Skills

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Primary Work Location

USA CA - San Diego Bldg A&B

Additional Locations

USA IL - Vernon Hills

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. The salary or hourly rate offered to a successful candidate is based on experience, education, skills, and any step rate pay system of the actual work location, as applicable to the role or position. Salary or hourly pay ranges may vary for Field-based and Remote roles.

Salary Range Information

147 200,00 $ - 242 900,00 $ USD Annual