Job Description Summary

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Role Overview :

The BD Product Manager will be responsible for managing and owning the marketing processes and programs associated with the BD Biosciences Clinical platform in Canada. The role is responsible for the development and implementation of a consistent and integrated marketing and sales strategy for the portfolio of products to meet growing sales and category share targets. The role will work as part of a cross functional and collaborative team that is responsible for developing a marketing strategy and value proposition that drives customer interest, lead generation, lead conversion, customer loyalty and retention.

Reporting to the Marketing Manager, the Product Manager will have the following responsibilities:

• Financial Management: Oversee financial budgets and projections for platform revenue and profitability, leveraging customer data.
• Strategic Planning: Develop and implement strategic, fact-based market plans to drive platform growth for the short and long term.
• Market Research & Product Launch: Plan and execute market research, product launches, and marketing campaigns to ensure rapid customer adoption of BD technology.
• Communication & Sales Tools: Create and manage market communication plans and sales tools.
• Global Collaboration: Work with the worldwide BD Biosciences Clinical marketing team to meet regional customer and market needs, including backorder support, Health Canada requirements for IVD products, and global marketing plan execution.
• Commercial Activities: Partner with the sales team for customer site visits and other commercial activities, including (but not limited to) business case proposals, RFP responses, LEAN studies, contract pricing, etc.
• Customer Insights: Analyze data to generate actionable customer insights, prioritize customer needs, and define the desired customer experience.
• Cross-Functional Collaboration: Work collaboratively across functions to align on a common vision for the customer buying journey and develop internal networks to support product delivery.
• Digital Marketing: Plan, develop and execute digital marketing strategies to identify and nurture Marketing Qualified Leads (MQL) into Sales Qualified Leads (SQL).
• Pricing Excellence: Manage pricing strategies for the product portfolio.
• Subject Matter Expertise: Serve as the local subject matter expert on products within the portfolio, including training the local commercial team.

Education and Experience

• Bachelor’s degree in Life Sciences, M.Sc and/or MBA an asset.
• 5+ years of marketing experience in the Medical Device industry. Life Sciences marketing experience preferred.
• Familiarity and/or experience with Immunology and Flow Cytometry.
• Experience with clinical labs in acute care hospital environment an asset.
• Finance business acumen a strong asset.
• Proficient with Microsoft Word, Excel and PowerPoint, Advanced verbal, written and presentation/communications skills.
• Working knowledge of SAP, customer resource management (CRM) systems and content management an asset (Salesforce, Marketo, Showpad etc.).
• 15% travel, overnight within Canada and the US.

Skills and Knowledge

• Highly motivated, execution-focused leader with the ability to self-define role and activities necessary for successful product commercialization and integration into BD.
• High learning agility with ability to pivot quickly to adapt to changing needs.
• Advanced analytical and problem-solving skills.
• Strong and effective communication skills.
• Excellent command of information/data and the ability to drive decisions.
• Organized and proactive with demonstrated ability to multitask and balance competing priorities.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place. 

To learn more about BD visit https://bd.com/careers

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Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577. 

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