Job Description Summary

The Digital-Omnichannel Marketing Specialist GSA (m/f/d) is accountable for the project management and execution of prioritized customer campaigns across Germany, Switzerland, and Austria (GSA). This role focuses on ensuring the effectiveness of campaigns from inception to execution and feedback, with a particular emphasis on digital platforms. The specialist will work closely with sales and marketing teams to ensure digital campaigns align with business objectives and will collaborate on the integration of digital and traditional marketing efforts. This position requires expertise in digital marketing project management, leveraging CRM systems and driving marketing processes to achieve business goals.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time. 

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Responsibilities:

Campaign Management:

• Manage and execute end-to-end digital omnichannel campaigns across GSA markets, focusing on effectiveness from inception to execution and feedback.

• Collaborate closely with sales and marketing teams to align campaigns with business objectives and integrate digital and traditional marketing efforts.

• Optimize campaigns through data analysis and market insights, adjusting strategies to maximize ROI.

Content Strategy and Creation:

• Develop and implement a comprehensive content strategy targeting healthcare professionals and patients in the MedTech field.

• Create high-quality, informative content (articles, whitepapers, videos, social media posts) that aligns with BD's business objectives.

• Manage an editorial calendar to ensure a consistent and strategic flow of content across various channels.

Performance Marketing:

• Plan, execute, and optimize performance marketing campaigns across digital channels including search engines, social media, and email marketing.

• Utilize advanced targeting techniques and A/B testing to improve conversion rates and campaign performance.

• Analyse competitor strategies to stay ahead in the market and adjust marketing tactics accordingly.

Data Analysis and Reporting:

• Own and manage PI GSA customer data, providing actionable insights and recommendations based on data analysis.

• Track, measure, and report on campaign performance, translating complex data into clear, actionable strategies for stakeholders.

Collaboration and Stakeholder Management:

• Work closely with cross-functional teams including product marketing, sales, and R&D to ensure cohesive and effective marketing efforts.

• Lead the onboarding of commercial teams to ensure successful campaign execution and lead qualification coordination.

Ad Hoc Responsibilities:

• Support the local website and handle Veeva questions as needed.

• Validate and adapt customer journeys, personas, and target groups in collaboration with the marketing team.

• Act as the local campaign creation and execution champion when required.

• Travel requirements up to 20%

Qualifications:

Education and Experience:

• Bachelor's degree in marketing, business, media management, communications or a related field.

• 2-5+ years of experience in either digital marketing, content marketing, and performance marketing, preferably within the MedTech or healthcare industry.

• Proficiency in digital marketing and CRM tools (e.g., Google Analytics, Google Ads, Facebook Ads, Salesforce)

• First experiences with marketing automation platforms and AI tools

• Strong knowledge of English and German; technical marketing acumen is a plus.

Hard Skills:

• Project management and execution of digital marketing campaigns.

• Content strategy development and SEO optimization.

• Data analysis and reporting, with a focus on actionable insights.

• Experience with A/B testing and conversion rate optimization.

• Understanding of CRM systems and their integration into marketing strategies.

Soft Skills:

• Proactive: Takes the initiative to optimize campaigns and identify new opportunities for growth.

• Pragmatic: Focuses on practical, data-driven solutions to enhance marketing performance and achieve business goals.

• Creative: Brings innovative ideas to content creation and digital campaign strategies to engage and inform the target audience.

• Collaborative: Works effectively with cross-functional teams, values diverse perspectives, and influences without authority.

• Analytical: Strong ability to interpret complex data, derive actionable insights, and communicate them clearly to stakeholders.

• Adaptable: Thrives in a fast-paced environment, able to adjust strategies based on real-time data and market trends.

• Detail-Oriented: Ensures accuracy and quality in all aspects of campaign management, content creation, and reporting.

• Excellent Communication: Communicates complex data and ideas effectively to both technical and non-technical stakeholders.

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Primary Work Location

DEU Karlsruhe

Additional Locations

DEU Frankfurt - Walther-von-Cronberg-Platz

Work Shift