Deputy Manager, Omnichannel Digital Marketing
Job Description Summary
This position will be responsible for driving implementation and effectiveness of omni-channel customer outreach across platforms to enhance customer reach and improve customer experience.Person will be accountable for bringing commercial success with focus on tracing and optimizing success factors.
Education: MBA in Marketing from Tier 1 and Tier 2 B-schools
Years of experience: 3 to 5 with minimum 3 years in digital marketing
Job Description
Who We Are
BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare sector. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health.
Position Summary
This position will be responsible for driving implementation and effectiveness of omni-channel customer outreach across platforms to enhance customer reach and improve customer experience.
Person will be accountable for bringing commercial success with focus on tracing and optimizing success factors.
Principal Responsibilities
Your responsibilities will include
- Co-create and drive omni-channel digital campaigns across website, social media, marketing automation tools and all other relevant tools to deliver strong Return on Investment (RoI)
- Construct Go-To-Market plans as per business objectives
- Design workflows and customer journey for the campaigns
- Develop customer segmentation and buyer’s personas
- Maintain customer database for effective outreach
- Track industry trends and provide innovative approach towards customer engagement
- Align with business units for streamlining digital adoption and add value
Unique Knowledge & Skills
- Experience of organising paid ads in platforms like – google, social media, 3rd party websites, remarketing, etc. with minimum annual budget spent of 1 cr.
- Strong understanding of content marketing
- Knowledge of platforms like Salesforce, Marketo, HubSpot, Adobe Experience Manager, etc.
- Innovative, strategic, and creative thinker
- Strong communication and presentation skills
- Process Orientation
- Execution expert
SUCCESS FACTORS
- Quick learner, pro-active
- Business acumen
- Strategic agility
- Team Player
- Cross BU Engagement
- Result oriented
Culture and Benefits
Here at BD, we embrace a growth mindset, building capabilities for the future and helping you become the best version of yourself. We offer our employees a clear direction and career pathway for development. We pride ourselves on our transparent and rigorous talent processes that are inclusive, deeply embedded in trust, aligned with our culture, and enable us to achieve strategic imperatives of the organization. Our leaders are committed, engaged and accountable to making talent our top priority.
Required Skills
Optional Skills
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Primary Work Location
IND Gurgaon - Signature Towers BAdditional Locations
Work Shift
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"Purpose driven company where associates work every day to make healthcare better. A lot of great initiatives going on to make BD the best MedTech company in the world."
Anonymous, Franklin Lakes, NJ