Job Description Summary

For the US Region within the Medication Delivery Solutions business unit, this role will lead marketing for the BD Port Access portfolio of products as well as the BD HD Check System. The individual will provide significant input into product line-related business decisions; play a critical role in key projects/initiatives, often leading project/initiative teams. Demonstrating marketing expertise through specific and advanced set of skills and knowledge, e.g. branding, product development, forecasting is required.

Job Description

We are the makers of possible 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

Overview:

For the US Region within the Medication Delivery Solutions business unit, this role will lead marketing for the BD Port Access portfolio of products as well as the BD HD Check System. The individual will provide significant input into product line-related business decisions; play a critical role in key projects/initiatives, often leading project teams.  Demonstrating marketing expertise through specific and set of skills and knowledge, e.g. branding, product development, forecasting is required.

Responsibilities:

• Develops marketing strategies and implement marketing plans for assigned products to ensure the achievement of financial/budget expectations and product line strategies, including market sensing, market development and marketing mix.

• Establishes and maintains relationships with US based key opinion leaders, prioritized associations and medical societies as required to stay updated on current and emerging trends in clinical practices, market, and competitive trends.

• US Region Tracking, monitoring, and reporting in a cohesive and articulate manner account wins, losses & pricing adjustments -- and synthesis of opportunities and risks.

• Leads drivers of demand for assigned product line(s) such as pricing strategy, channel strategy, contracting, and product mix. 

• Collaborates with Sales Leadership to provide direction on supply allocation strategy when needed.

• Trade show and convention planning, strategy development and coordination.

• Works with customer facing functions including, but not limited to, Oncology and Vascular Care Sales, Customer Service, Directors of National Accounts, Channel Management and aligns with, and where required establishes relationships with GPOs, Distributors, Territory Managers and other pertinent customers and partners to drive growth.

• Supports training for new hires and refresher training courses as required by Sales Development.

• Acts as the Marketing Core Team Member for new product launches and product / business development opportunities as appropriate

• Prepare budgets, forecasts, projections, and necessary reports complete and on time to the relevant personnel.

• Develop, and apply market analyses and market research where vital, and evaluate results to optimize the marketing planning process.

Qualifications

• Bachelor's degree, MBA preferred

• Minimum of 3 years of business experience in the healthcare industry

• Minimum of 2 years in product, market management or sales. 

• Experience in identifying Market Opportunities, Market Segmentation, Targeted Marketing, Customer Insight Gathering, Competitive Analysis, Pricing Strategy and Go to Market models and strategies

• Ability to travel 10% of the time

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.  

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.  

To learn more about BD visit https://bd.com/careers

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status. 

PDN

Primary Work Location

USA NJ - Franklin Lakes

Additional Locations

Work Shift