Job Description Summary

As Omnichannel Senior Marketing Manager you will be responsible for developing and driving the Omnichannel marketing strategy and capabilities across EMEA. You will lead all aspects of Omnichannel campaigns and programs, improving overall efficiency through close collaboration with regional, global, and local collaborators. This includes implementing a standardized Omnichannel approach for digital and physical engagements across EMEA geographical hubs.

The role involves crafting a customer segment intelligence process by bringing to bear research and market models to provide actionable insights for the EMEA. You will establish and implement a robust data maturity model, using and evolving digital platforms.forms. They will also manage the marketing material approval process and develop and deploy the strategic internal marketing communications strategy for the BDB EMEA business.

Job Description

The purpose of the Marketing department at BD is to drive sustainable profitable growth by defining, executing and continually improving the global marketing and business strategies of BD. We engage in critical thinking to inform high-quality marketing choices that drive our growth.

Main responsibilities :

Omnichannel Marketing Efficiency

• Establish the digital strategy and capabilities within BDB EMEA, linking strategic requirements into the digital roadmap.
• Guide the team in boosting omnichannel efficiency, collaborating closely with regional, global, and local customers.
• Improve Omnichannel capabilities and implement personalization for an outstanding customer experience.
• Drive the implementation of a standardized Omnichannel approach across hubs, including digital and physical engagements such as campaigns, webinars, face-to-face meetings, and training & education

Digital Programs and Platforms

• Manage and lead the transformation towards a more digitally savvy EMEA organization within the BY
• Ensure content development leadership and project management, including country go-lives.
• Coordinate the strategy, execution, and maintenance of Showpad.

Ad-Prom Management & Approvals

• Centralize the management of marketing materials approvals, including collaborator management at the country level and reapprovals where needed.
• Own Omnichannel marketing analytics, quality, and process improvements.

Customer & Market Insights

• Build a BD Biosciences EMEA market intelligence process, using research and market models to provide actionable information for the BDB EMEA region.
• Apply SFDC to improve data health and build 360 views on customer interactions and BDB EMEA responses.

Team Leadership & Development

• Manage and optimize expense budgets to achieve business goals and objectives.
• Recruit, retain, empower, mentor, and develop a strong team.
• Lead talent management efforts to ensure required capabilities are in place to implement strategies.
• Ensure strong collaboration of the team with the rest of the BD Biosciences organization.

Preferred profile:

• Significant and proven progressive experience in marketing leadership in the industry, demonstrating effective P&L and budget management.
• Demonstrated experience in product and/or marketing management, showcasing strong competence in technical marketing.
• Experience working in a large matrix organization with people management responsibilities as a manager of managers.
• Advanced level of Omnichannel customer engagement experience.
• Strategic agility, with conceptual thinking and a strong sense of business insight, is essential. Ability to translate strategic direction into execution and effectively inspire change in a matrix environment with multiple collaborators.
• Willingness to travel up to 35% of the time within EMEA, with occasional international travel as required.

We are the makers of possible

BD is a top global MedTech company. Advancing health worldwide is our Purpose, requiring teamwork from design to marketing.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to encouraging an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help craft the trajectory of BD while leaving a legacy at the same time.

We encourage individuals who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find happiness in doing your part to make the world a better place.

Become a maker of possible with us!

Click on apply if this sounds like you!

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers

Required Skills

Optional Skills

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Primary Work Location

FRA Grenoble

Additional Locations

DEU Heidelberg - Tullastrasse, ESP San Agustin del Guadalix, GBR Winnersh - Eskdale Road, ITA Milano - Via Enrico Cialdini

Work Shift

At BD, we are strongly committed to investing in our associates—their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture. We demonstrate this commitment by offering a valuable, competitive package of compensation and benefits programs which you can learn more about on our Careers Site under Our Commitment to You.

Salary or hourly rate ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors, such as location, that contribute to the range displayed. 

The salary or hourly rate offered to a successful candidate is determined by their experience, education, and skills, as well as the labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location.

Salary Range Information

80 700,00 € - 145 300,00 € EUR Annual